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Master of Business Administration with specialization in Digital Marketing Management: Admission, Eligibility, Courses, Fees, Syllabus
- 4.721 students
- Last updated 8/2022
- CAT 2025 Registration last date is September 13, 2025.
- NMAT 2025 registration starts @mba.com/exams/nmat; the last date to register is October 10, 2025.
- XAT registration 2026 starts @xatonline.in; the last date to register is December 5.
- IBSAT registration for MBA/PGDM 2026-28 session is open @ibsindia.org; exam will be held on December 27 and 28.
MBA in Digital Marketing is a 2-year specialized course whose general eligibility criteria include candidates having cleared their graduation in a relevant discipline with an average aggregate score of 50% and above or an equivalent CGPA from a recognised university. Admissions to course are done on the basis of entrance exams such as CAT, XAT, SNAP and NMAT. The average course fees across the top MBA in Digital Marketing colleges range from INR 6,00,000 to 12,00,000. After completing a degree in Digital Marketing, candidates can expect to get placed across various top digital marketing agencies and other major MNCs across various designations such as Digital Marketer or Social Media Manager, with an Average Salary of INR 4.50 LPA – 8 LPA.
MBA in Digital Marketing: Course Details
| Course Duration | 2 years |
| Eligibility Criteria | Graduation with an average aggregate score of 50% or equivalent CGPA |
| Admission Process | MBA Entrance Exams |
| Entrance Exams | CAT, MAT, SNAP, XAT and CMAT |
| Course Fees (INR) | 6,00,000 – 12,00,000 |
| Average Salary (INR) | 4.50 LPA – 8 LPA |
| Top Recruiters | JWT, Ogilvy, Edelman, Weber Shandwick and Adfactors |
| Job Profiles | Digital Marketing Executive, Digital Marketing Manager and SEO Manager |
What are the Types of MBA in Digital Marketing?
With the rising demand for MBA in Digital Marketing degrees, universities across India have begun to provide several types of MBA in Digital Marketing degrees to students. Students can also take 1-year MBA in Digital Marketing, Full-Time MBA in Digital Marketing, Part-Time MBA in Digital Marketing, and Online MBA in Digital Marketing. Individuals who are working can pursue an Executive MBA in Digital Marketing, a Distance in MBA in Digital Marketing among other options. Students can also take an Online MBA in Digital Marketing program apart from regular MBA in Digital Marketing. See Also: MBA Types
- MBA in Digital Marketing Full Time: Full-Time MBA in Digital Marketing is a two-year full-time commitment course. It is a regular course that might not be viable for working professionals. A full-time MBA in Digital Marketing course fees range from INR 4 Lakhs – 6 Lakhs depending on the college. MBA Entrance Exams are used to determine who gets into the MBA in the digital marketing program.
- Executive MBA in Digital Marketing: A part-time MBA in Digital Marketing program is known as an executive MBA in Digital Marketing. This is a 24-months program designed specifically for working individuals with substantial expertise to help students get to their dream companies. It is designed for job seekers, managers, entrepreneurs, technocrats, and other business leaders, and it places a strong emphasis on teamwork and achieving a common goal.
- 1 Year MBA in Digital Marketing: Working professionals who do not want to quit their jobs to get an MBA might enroll in one-year MBA in Digital Marketing programs. GMAT or GRE scores of 650 or higher are required for one-year MBA in Digital Marketing admissions. Students must have a minimum of 5 years of work experience.
- Online MBA in Digital Marketing: MBA in Digital Marketing Online Course is a two-year program designed for working professionals who want to add another academic accomplishment to their resume in order to improve their career prospects.
MBA in Digital Marketing Admission Process
MBA in Digital Marketing’s admissions process is similar to those of other MBA Specializations. It is one of the specializations available in the final year of the MBA program, and one can opt for it. The entrance tests, GD, PI, and WAT rounds will all be used to determine admission to MBA in Digital Marketing program. The candidate’s overall score is determined by how well he or she performs in each of these rounds. See Also: MBA Admission Process
MBA in Digital Marketing admission is based on different entrance tests such as the CAT, MAT, SNAP, CMAT, and others, as well as on the basis of merit. After passing the entrance tests, the students are subjected to a Group Discussion and Personal Interview Round to further screen them.
- Apply for Entrance Exam: Determine which universities you wish to apply to and which entrance examinations they offer. Submit an application for those entrance exams. It is recommended that you take the CAT because practically all universities recognize CAT results.
- Attend the MBA in Digital Marketing Entrance Exam: The student must prepare for the MBA in Digital Marketing entrance exam and complete it. The student must be completely prepared because the college where the student will study will be determined by the results of this exam.
- Shortlisting Process: Colleges select students based on their performance on entrance tests. The college will create a cut-off list, and you must have met the cut-off to proceed to the next round of the admissions process.
- Final Admission Round: Colleges conduct Group Discussion (GD), Written Ability Test (WAT), and Personal Interview (PI) to further assess a candidate’s ability and capabilities.
What is the Eligibility Criteria for MBA in Digital Marketing?
There are specific eligibility criteria that candidates looking to pursue a BHMCT course should fulfil.
- Basic Eligibility Criteria
- Class 12 board exams from a recognised board with a minimum aggregate score of 50% or above or an equivalent CGPA
- Along with English as a mandatory subject in Class 12
- Top Tier Colleges
- Clear Entrance Exams such as CAT, MAT, CMAT, ATMA SNAP and XAT
- Entrance Exams are followed by Group Discussions and Personal Interview
- Application Strategy
- Necessitates tailored preparation to meet specific institution requirements
MBA in Digital Marketing: Syllabus
MBA in Digital Marketing list of subjects includes both theoretical and practical subjects. This course is structured as core and elective subjects and projects in the final semester. Business Research Management, Marketing Management, Organizational Behaviour, and other subjects in the MBA in Digital Marketing Syllabus provide knowledge and comprehension of marketing circumstances.
Tabulated below is a detailed table on the MBA in Digital Marketing Syllabus.
MBA in Digital Marketing First Year Subjects
| Business Research Management | MS Excel |
| Marketing Basics | Marketing Management |
| Decisions Science | Accounting for Business Decisions |
| Organizational Behaviour | Enterprise Analysis |
| Operations Management | Human Resource Management |
MBA in Digital Marketing Second Year Subjects
| SEO | Social Media Marketing |
| Content Marketing | Digital Entrepreneurship |
| SPSS Lab | Services Management |
| Affiliate Marketing and Google AdSense | Strategic Management |
Top MBA in Digital Marketing Recruiters
Students get the option to work at leading organizations in India and throughout the world. Following is a list of some of the top recruiters after getting an MBA in Digital Marketing degree:
| Xebec Digital | ||
|---|---|---|
| iProspect India | WATConsult | Social Panga |
| Webchutney | Mirum India | Langoor |
| Quasar Media | Pinstorm | AdGlobal360 |
| iStrat | BCWebwise | To The New Digital |
| Resultrix | Ogilvy Public Relations Worldwide | Foxy Moron |
| SapientRazorfish | GroupM India (MEC, Mindshare, Mediacom, Maxus) | Reprise Media India |
MBA in Digital Marketing: FAQs
Ques. Is it better to pursue a Digital Marketing MBA or a Certificate program?
Ans. While an MBA degree will provide you with superior job and wage opportunities as well as an in-depth understanding of the area, a Certificate course will take you far less time and money to finish while still allowing you to begin working in the industry.
Ques. On what criteria is a candidate selected for MBA in Digital Marketing program?
Ans. Admissions to the MBA in Digital Marketing program are determined by a number of variables, including entrance exam scores, academic history, performance in group discussions and personal interviews, Class 10th and 12th-grade grades, and job experience. When it comes to admissions, certain universities take diversity into account.
Ques. What are the eligibility criteria for an MBA in Digital Marketing?
Ans. The minimal requirement for an MBA in Digital Marketing is a bachelor’s degree in any field from a recognized institution with a minimum of 50% marks. Different colleges may have different requirements.
Instructors
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This course includes:
- 62 hours on-demand video
- Full lifetime access
- Access on mobile and TV
- Free Webinar
- Certificate of completion